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Analysis of 100 sales calls...

March 02 2025

new Smarter Searches, Better Sales: The Role of AI in Industrial Parts

In B2B Industrial Parts

IF THEY CAN’T FIND IT, THEY CAN’T BUY IT

In the world of B2B, finding the right product is critical.
Kray’s AI Sales Assistance bridges the gap between what you have and what they need.

50%

B2B buyers say they leave due to poor search experiences

32%

B2B companies lose up 32% sales because customers cannot find what they’re looking for

We listened to 100 sales calls of an Industrial Parts Manufacturer. Our study revealed :

Customers asked for Industrial Parts in 3 distinct ways
Salesreps replied with correct product only 45% of times
Using AI the product discovery improved from 45% to 87%

Customers asked for Industrial Parts in 3 distinct ways

For Technical Specifications
(47% of customers):
Example: "Electric motor, 3-phase, 2 HP, 1440 RPM"

For Applications
(38% of customers):
Example: "Hydraulic pump suitable for aerospace applications"

For Compatibility
(15% of customers):
Example: "Seals compatible with 3-inch pipeline systems"

With Tech Specs:

47% customers described their requirements using precise details such as dimensions, material type, or load capacity. We call them "Tech Specs Search". Examples..

"Load capacity 500kg, steel material, 10mm thickness"
"High-tensile bolts, M12 size, corrosion-resistant"

With Application:

38% customers described their specific use cases or industries. We call them "Application Search". Examples..

"Pump for high-pressure cleaning in the automotive industry"
"Bearings for heavy-duty machinery in mining operations"

With Compatibility:

15% customers wanted to ensure the new parts fit seamlessly with their existing machinery. We call them "Comptability Search". Examples..

"Coupling compatible with Model X300 gearbox"
"Filters suitable for ABC brand compressors, Series Y"

Salesreps replied with correct product only 45% of times

In these 100 sales calls salespeople, the products were discovered correctly only 45% of the time! The correct products were very much in the vast catalog, however difficult to discover for salesrep inside the vast catalog. Before talking to sales, many of these customers had also tried the website search but the site search was broken too.

According to McKinsey, businesses can lose up to 30% of revenue due to inadequate search functionality. A good search can help both salesreps on the call, and even customers who’re helping themselves on your industrial parts website.

Using AI the product discovery improved from 45% to 87%

Designed for the industrial parts space, Kray.ai boosts product discovery from 45% to an impressive 87%. This helped both salesreps and customers to discover the correct product from vast and confusing catalogs.

Try yourself - search with Tech Specs, or Application, or Compatability below..

Search with specifications

Search with application

Search with compatibility

Suggestions

caster for carrying 20K load hercules caster with 8" wheels 5" caster with 1000lbs capacity

Without Kray

You searched “casters less than 900 lbs”

Results displayed are wrong

With Kray

You searched “casters less than 900 lbs”

Results displayed are correct

Suggestions

casters for surviving moist environments 5" caster for working in blast furnace

Without Kray

You searched “casters for working in aerospace industry”

Results displayed are wrong

With Kray

You searched “casters for working in aerospace industry”

Results displayed are correct

Suggestions

wheels for ergotread casters 8" wheels for polyurethane casters wheels for 96-06301-20-1

Without Kray

You searched “wheels for twergo casters”

Results displayed are wrong

With Kray

You searched “wheels for twergo casters”

Results displayed are correct

Data Collection & Streamlined Handover

Capture customer insights effortlessly through Kray’s AI Sales Assistant and ensure every qualified lead is sent to the right team for immediate follow-up.

Automated Data Capture

Lead Delivery

How AI training works

Kray’s AI Sales Assistant trains on the same content you use to educate staff or customers—product listings, guides, and more. By learning from these sources, our AI enhances its understanding of your business, delivering smarter search results and personalized recommendations that help your customers find exactly what they need.