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Analysis of 100 sales calls...

February 03 2025

Analysis of 100 sales calls reveals how customers shop for Industrial Parts

In B2B Industrial Parts

IF THEY CAN’T FIND IT, THEY CAN’T BUY IT

In the world of B2B, finding the right product is critical.
Kray’s AI Sales Assistance bridges the gap between what you have and what they need.

50%

B2B buyers say they leave due to poor search experiences

32%

B2B companies lose up 32% sales because customers cannot find what they’re looking for


We studied 100 sales calls in Industrial Parts Manufacturing space, and found 3 distinct
ways customers shop for Industrial Parts:

Customers asked for Industrial Parts in 3 distinct ways

47%
38%
15%
47% asked for Technical Specifications
38% asked for Applications
15% asked for Compatibility

With Tech Specs:

47% customers described their requirements using precise details such as dimensions, material type, or load capacity. We call them "Tech Specs Search". Examples..

  • "Load capacity 500kg, steel material, 10mm thickness"
  • "High-tensile bolts, M12 size, corrosion-resistant"

With Application:

38% customers described their specific use cases or industries. We call them "Application Search". Examples..

  • "Pump for high-pressure cleaning in the automotive industry"
  • "Bearings for heavy-duty machinery in mining operations"

With Compatibility:

15% customers wanted to ensure the new parts fit seamlessly with their existing machinery. We call them "Comptability Search". Examples..

  • "Coupling compatible with Model X300 gearbox"
  • "Filters suitable for ABC brand compressors, Series Y"

Salesreps replied with correct product only 45% of times

In these 100 sales calls salespeople, the products were discovered correctly only 45% of the time! The correct products were very much in the vast catalog, however difficult to discover for salesrep inside the vast catalog. Before talking to sales, many of these customers had also tried the website search but the site search was broken too.

According to McKinsey, businesses can lose up to 30% of revenue due to inadequate search functionality. A good search can help both salesreps on the call, and even customers who’re helping themselves on your industrial parts website.

Using AI the product discovery improved from 45% to 87%

Designed for the industrial parts space, Kray.ai boosts product discovery from 45% to an impressive 87%. This helped both salesreps and customers to discover the correct product from vast and confusing catalogs.

Try yourself - search with Tech Specs, or Application, or Compatability below..

Search with specifications
Search with application
Search with compatibility
Try It Out

Search with Tech specs

Suggestions

    Without Kray

    You searched “casters less than 900 lbs”

    Close Icon

    Results displayed are wrong

    With Kray

    You searched “casters less than 900 lbs”

    Tick Icon

    Results displayed are correct

    Try It Out

    Search with application

    Suggestions

      Without Kray

      You searched “casters for working in aerospace industry”

      Close Icon

      Results displayed are wrong

      With Kray

      You searched “casters for working in aerospace industry”

      Tick Icon

      Results displayed are correct

      Try It Out

      Search with compatibility

      Suggestions

        Without Kray

        You searched “wheels for twergo casters”

        Close Icon

        Results displayed are wrong

        With Kray

        You searched “wheels for twergo casters”

        Tick Icon

        Results displayed are correct

        Data Collection & Streamlined Handover

        Capture customer insights effortlessly through Kray’s AI Sales Assistant and ensure every qualified lead is sent to the right team for immediate follow-up.

        Automated Data Capture

        Lead Delivery

        Lead Delivery

        How AI training works

        Kray’s AI Sales Assistant trains on the same content you use to educate staff or customers—product listings, guides, and more. By learning from these sources, our AI enhances its understanding of your business, delivering smarter search results and personalized recommendations that help your customers find exactly what they need.

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        Products Listing

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        Product Catalog PDF

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