With Tech Specs:
47% customers described their requirements using precise details such as dimensions, material type, or load capacity. We call them "Tech Specs Search". Examples..
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"Load capacity 500kg, steel material, 10mm thickness"
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"High-tensile bolts, M12 size, corrosion-resistant"
With Application:
38% customers described their specific use cases or industries. We call them "Application Search". Examples..
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"Pump for high-pressure cleaning in the automotive industry"
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"Bearings for heavy-duty machinery in mining operations"
With Compatibility:
15% customers wanted to ensure the new parts fit seamlessly with their existing machinery. We call them "Comptability Search". Examples..
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"Coupling compatible with Model X300 gearbox"
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"Filters suitable for ABC brand compressors, Series Y"
Salesreps replied with correct product only 45% of times
In these 100 sales calls salespeople, the products were discovered correctly only 45% of the time! The correct products were very much in the vast catalog, however difficult to discover for salesrep inside the vast catalog. Before talking to sales, many of these customers had also tried the website search but the site search was broken too.
According to McKinsey, businesses can lose up to 30% of revenue due to inadequate search functionality. A good search can help both salesreps on the call, and even customers who’re helping themselves on your industrial parts website.
Using AI the product discovery improved from 45% to 87%
Designed for the industrial parts space, Kray.ai boosts product discovery from 45% to an impressive 87%. This helped both salesreps and customers to discover the correct product from vast and confusing catalogs.
Try yourself - search with Tech Specs, or Application, or Compatability below..