Analytics Dashboard
See what customers search for, what converts to sales, and where searches return nothing.
What the Dashboard is For
Impact Tracking
Visualizes Kray's impact on onsite product discovery and the B2B conversion funnel, from search impressions to purchase.
Business Value:
Makes it easy for the buying committee to understand how Kray delivers clear, real-world business value.
Unified Insights
Provides users with a centralized view of how search is used and where improvements are needed.
What the Dashboard Measures
Comprehensive analytics that transform raw data into actionable insights, helping you understand customer behavior and optimize conversion at every touchpoint.
Performance Metrics
Search interface impressions, queries submitted, and conversions attributed to search, over a chosen time period.
Discovery Funnel
How many shoppers move from impressions → queries → conversions, and where drop-offs occur.
Query Intelligence
Top queries, variations, refinements, and zero-result queries.
Advanced Filtering
Slice data by custom date ranges, device, browser, and region to uncover granular insights.
Export & Sharing
Export data in CSV or XLSX, share dashboards through secure links, and schedule automated reports.
Refinement Tracking
How users adjust and refine searches over time to understand evolving intent.
| Query | Search Volume |
|---|---|
| TWERGO extreme 20 inch caster | 110 |
| drive caster motorized kit | 95 |
| 60,000lbs super heavy duty caster | 80 |
| aluminum caster 4×2 twin wheel | 70 |
| track wiper replacement kit 3 inch | 60 |